Tuesday, January 31, 2012

Public Support Grows for New Detroit-Canada Bridge

(Journal of Commerce Online – R.G.Edmonson)

Support hurt, however, by $6 million negative advertising campaign

Public support for a new bridge between Canada and the U.S. at Detroit is growing, but a $6 million negative advertising campaign against the New International Trade Crossing has taken its toll, according to published reports.

The poll, sponsored by the Detroit Free Press and a local television station, found that opponents had a 9 point advantage, but only a few months ago opponents outnumbered supporters 2-1. Support for the new bridge is strongest in the three counties that comprise the Detroit metropolitan area. Read more here.